Assisting renowned beauty brand in setting up ground in the Middle East and in the UK, increasing social media presence and engagement.
The Purpose Behind the Project
Our clients wanted a complete rebranding and reach the extremely lucrative market present for beauty brands in the Middle East. Our goal for Novaclear was to come up with engaging content for their social media, and their website that would attract more potential customers and make their experience engaging and fulfilling.
The Challenge
The main challenge that the brand was facing was its lack of engaging content on their website which in turn was hurting their reach and sales. The content was the generic and did not provide website visitors with a clear idea on the brand’s purpose.
The Solution and the Process Behind It
The L&D team worked closely with Novaclear to understand their brand identity. Once we had a clear vision of what they wanted, our mission was to provide them with quality content which we did through an organic format including detailed ideation and formats. We introduced animation into their website to make their content more appeasing and engaging to their audience.
The Process
It started with assembling the team who will be working on the project and debriefing them about the brand, the product, and the intended results.
The team then came up with a word book that would contain the information about the brand that we want to highlight, and that we want SEO to pick up. For Novaclear, these words were healthy, skin, glowing, women, empowering, beautiful, and dermatalogist.
Using Figma, we designed the mood board for the website and social media information.
Post the decided time frame, we met again with the first drafts, and make sure we are headed in the same direction creatively and strategically. The idea was to bring forth a combined image of ‘clean beauty’.
The final products were showcased, and as per the social media posting schedule, we filled the tracker. We got a sign-off from Novaclear, on the website and social media moodboards, and thus the work was sealed in place.
Once all aspects of the product design were finalised, we started preparing for the launch, by setting up detailed schedules and creating a press release.
The Result
Though the initial traffic on the website remained a little low, the L&D team pulled up their socks and through running integrated advertisements on various platform, we were able to increase engagement enormously on both their social media handles and their website, which further converted to a direct increase in customer calls and enquiries.