Assisting India-based dessert company in creating a fresh new brand identity.
Brand Identity
The team at L&D wanted to give the brand a wholesome aesthetic, that showed love, acceptance, and flow of ideas. We did not want the logo or the name of the brand to take itself too seriously. Our aim was to send the message of homeliness and care through its brand identity. We wanted to have characters associated with the brand and make the same its mascot for easy identification throughout.
