Assisting a Dubai based travel company in branding their website and reaching a wider group of potential customers. Routes of Dubai was established in 2022 to curate itineraries based in the Middle-Eastern country that would allow travellers to get a taste of the traditional Emirati culture and hidden, local, and offbeat destinations.
Motion Design
One of the main goal of our branding mission was to create a logo that appropriately captures the essence of the city of Dubai, what lies in its core, and the brand’s association with the same.
When a potential customer opened their website or social media handle, through the very first look, we wanted to establish a connection between tourism in Dubai and Routes of Dubai’s ultimate purpose and passion.
